FMP WEEK 1

Authors own
Olympic Torch

Final Project Brief 
In the Final Project the intention is to design and manufacture a new 2D/3D icon to be an emblem to symbolize a world sporting event. The icon should embody the spirit and togetherness found at the Olympics or perhaps the World Cup.  These virtues might include athleticism group spirit, endeavour and excellence. It is anticipated that the icon should be adaptable and attractive and could be awarded as a special recognition of athletes who embody most completely the Olympic ideals first proposed by Pierre De Coubertin (1896–1925).

The research will focus on the history of logos and iconic emblems we see today and how they embody important virtues athletes seek while competing, and what these symbols represent to people. Time has also meant the emblems have changed over the years with the more recent games meaning more up to date graphics and technology. Further research will look at who actually designed them, and what aesthetics and thinking lies behind the ideas.  The task is to be able to make something aesthetically pleasing that can be manufactured many times. It also needs to stand out and successfully represent the era in which it is to be used.  It also needs to be different from previous designs that have gone before and must work in its own right in design terms.  Through the use of practical methods for example Solidworks and building up thumbnail sketches the best ideas will be pushed forward. 

Olympic Torch at the Design Museum 

Authors own -the torch designed by Jay Osbergy

Authors own- the Olympic Torch for 2012

 "For the Olympic Torch we created a curvilinear form aluminum sheets making the most of the materials strong and light weight properties. Paused as a flat sheet, the outline and perforated pattern make its final from inconstantly recognizable". Edward and Jay

Olympic Logo's Handbook 

Authors own - Olympic Handbook 

 Colours: For any Olympic Games colour is important as it cant be politically eye catching. The primary colour selected for the London 2012 games is magenta. This is the only colour that does not prominently exist on signs within the UK transport or street environment.
Its bight, provides good contrast with white texture and stands out in a bust environment.

Colour Palette - Authors own 

The colour swatches are used for the logo as seen on the left, the colours actually looked great, but initially I thought they looked childish. 

Authors own
this is the Olympic Manual of all the graphics used 

Authors own
olympic park sign post 

Day out to Victoria Park London - Olympic pool, velodrome and stadium. Most of the architect is there to stay but some was only temparary, for example the aquatic centre held at he venue, which hosted all of the aquatic disciplines at the London Games apart from water polo, cost more than £250m to build and had its capacity reduced from 18,000 to around 2,500 before it was re-opened to the public in February.

Authors own - the olympic pool

The venue looks amazing and we can't wait to get diving

”Rebecca Gallantree

Authors own the Orbit

Authors own 

Authors own Victoria Park

The 2012 Summer Olympics, formally the Games of the XXX Olympiad and commonly known as London 2012, was a major international multi-sport event celebrated in the tradition of the Olympic Games, as governed by the International Olympic Committee.

London’s Queen Elizabeth Olympic Park has been fully opened to the public for the first time since the conclusion of the London 2012 Olympic Games, following the redevelopment of the south section of the park.

Figure 1 http://www.olympic.org/news/london-s-olympic-park-opens-to-the-public/229283

Figure 1 www.olympic.org.co.uk